Built for Badge
One for each kind of request in your post: sales, events and email. Each one stays inside your brand and stretches it into a new format.
Concept 1 · Email
Newsletter, product update and nurture templates at 600 wide. The nurture email comes in three versions, for marketers, developers and platform partners, with a matching LinkedIn and display ad for each.
Answers: email that scales · template system · one story for three audiences
Your job post and your site: the five verbs, the audience line, the Poster Generic Pass post and your customer quotes.
Violet for marketers, deep green for developers, light for platform partners. Same type, same button, same stack of passes.
One shell, three hero blocks. Swap the hero and the proof and the same template speaks to a new audience.
LinkedIn ads · 1200 × 628 · one per audience
For marketers
A no code UI for marketers.
Learn moreFor developers
One API for Apple, Google and Samsung Wallet.
Learn moreFor platform partners
An embed SDK for platform partners.
Learn moreDisplay ads · 300 × 250 · one per audience
For marketers
A no code UI for marketers.
Learn moreFor developers
One API for Apple, Google and Samsung Wallet.
Learn moreFor platform partners
An embed SDK for platform partners.
Learn moreNewsletter
Newsletter
Customer stories
Stories from the wallet.
Carrefour and Yale University, in their own words.
Read the storiesof transactions from new loyalty sign ups. Carrefour.
Alumni invited by push notification. Yale University.
“It takes us 40 minutes per month to set up campaigns for hundreds of stores.”Carrefour Marketing Team
Product update
Product update
Poster Generic Pass
The Poster Layout comes to more passes.
iOS 27 brings the Poster Layout to loyalty, membership, coupon, rewards and gift card passes.
Read the postprimary fields
footer fields
QR code
Featured Actions
One pass can hold posterGeneric plus a legacy style. Strip art will not carry over.
How the system works
Header, hero, proof and footer. Every email uses it, so a new one is a swap, not a redesign.
The nurture email below keeps the shell and changes the hero and the proof for each audience.
The LinkedIn and display ads reuse each audience's headline, so the inbox and the feed say the same thing.
Nurture email · one template, three audiences
For marketers
No code UI
A no code UI for marketers.
Badge is the wallet platform built for scale.
Learn more“It takes us 40 minutes per month to set up campaigns for hundreds of stores.”Carrefour Marketing Team
For developers
APIs
One API for Apple, Google and Samsung Wallet.
Plus an MCP server for AI agents.
Learn more“This is one of the best and simplest APIs that we've dealt with.”Ronald Labelle, Technical Architect, Deckers Brands (HOKA)
For platform partners
Embed SDK
An embed SDK for platform partners.
Badge is the wallet platform built for scale.
Learn moreType 2 certified
countries, localized
Concept 2 · Sales kit
A customer story a seller can send after a first call or show in two minutes. It uses two facts from your Carrefour case study and nothing else.
Answers: sales decks · one pagers · customer case studies
Your published Carrefour case study: the share of transactions from new loyalty sign ups, and the time it takes to set up campaigns. No other figures.
White page, a big black headline, deep green and violet panels, mono labels and black buttons. Nothing new added to the system.
The same grid works for the next customer. Swap the number, the quote and the panel.
Customer story
Carrefour
19%
of transactions from new loyalty sign ups
Launched across hypermarkets and convenience stores.
“It takes us 40 minutes per month to set up campaigns for hundreds of stores.”Carrefour Marketing Team
A UI for marketers
For developers
for Apple, Google and Samsung Wallet
trybadge.com
Customer story
Carrefour
Mobile wallet engagement at Carrefour
Launched across hypermarkets and convenience stores
Customer story
Results
19%
of transactions from new loyalty sign ups
Carrefour
Launched across hypermarkets and convenience stores
Customer story
In their words
“It takes us 40 minutes per month to set up campaigns for hundreds of stores.”
Carrefour Marketing Team
Concept 3 · Events
A square backdrop for a cabana or booth, a 24 × 36 sign and a swag card. Big type for the aisle, one customer story for the conversation.
Answers: events · booth graphics · signage · swag
Your homepage line, your five verbs, your Wallet line and the Yale University alumni story, with its Grand Central and Penn Station geofences.
Deep green and violet panels, a stack of colored passes as the only graphic, mono labels. At booth size, less is easier to read.
Swap the customer story for each show. The backdrop and the swag card stay the same.
Backdrop · 96 × 96 in
The wallet
platform built
for scale.
One API for Apple, Google and Samsung Wallet.
Sign · 24 × 36 in
Customer story · Yale University
The event
sold out.
“We used Badge to invite alumni in NYC to an event via push notifications.”Jeannie Daniel, Director, Recent Graduate Engagement, Yale University
Swag card · 4 × 6 in, front
Twenty minutes, one table.
trybadge.com
Swag card · back
One API for Apple, Google and Samsung Wallet.
trybadge.com
At the show
One line on the backdrop. It leads from the aisle. The rest is for a closer look.
A real customer result and a map that shows where the idea happened.
The card gives a seller something to hand over, with the five verbs on the back.